What is the equivalent media value?

Situation

Futures has evaluated exposure and ROI for a blue-chip sponsor at all FIFA World Cups and UEFA European Championships since 2006.

Futures Approach

We assess tournament games in 55 countries, combining accurate audience data from ViewerTrack with local advertising costs and exposure data to give a rigorous valuation of media value.

Outcome

Through this long term relationship the client has benefited from consistent, accurate and comparable valuation over 4 major tournaments.

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