Futures’ track record of handling accurate global viewership data motivated a leading American sports federation to engage us to handle the monitoring of international TV audiences consistently and transparently.
We use ViewerTrack to gather accurate international audience data. We then analyse, interpret and report the results, with the aim of providing a full understanding of the broadcast footprint, market trends and other key information.
All output is uploaded to a dedicated web-based dashboard, allowing the client quick and easy access 24/7. We also conduct an annual workshop with key executives.
The data and insights are invaluable to the client, they provide clear understanding of the landscape and positively influence strategic thinking, and the yearly workshops are an important part of the planning cycle.