A leading global technology firm’s European sponsorship team wanted to explore potential sport sponsorships for one of their key assets in Europe. They appointed Futures to perform a data-driven assessment of a wide variety of European sports and properties, and then deliver a set of recommendations on investment opportunities.
We evaluated ROI, in terms of forecast media value versus price, on hundreds of deals. The fit with the client’s broader marketing strategy was also included in the assessment.
Our work has allowed the client to easily see how different properties perform across the region, and they have been able identify the best properties in which to invest market-by-market.