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Reports
January 2010 – The world's most watched TV sporting events of 2009
August 2009 – Indian Premier League global TV audience report
May 2009 - The world's most watched TV sporting events of 2008
Press Articles
Previous futures sport + entertainment press commentary.
Tennis:
2011 January - Asian ambition: China, Li Na and the world's most watched tennis match' (CNN)
Soccer:
2010 June - Soccer's influence: Why the world 'turns around a spinning ball' (CNN)
2010 June - Will World Cup 2010 Be Most-Watched TV Event? (ABC News)
2008 June - Soccer's European Tourney Rivals Olympics as TV Audience Grows (Bloomberg)
2007 May - Unlevelling the playing field (The Economist)
2006 July - MARKETING; Old Media, Not New, Is World Cup Winner (New York Times)
Formula 1:
2009 March - Formula One Spins Off the Track (BusinessWeek)
2008 September - Singapore Races for a New Image (Wall Street Journal)
2007 October - 'Hamilton effect' drives up cost of F1 sponsorship (Guardian)
2007 March - A Day at the Races (Time)
2006 November - Formula One Racing Severs Many Tobacco Ties (New York Times)
Olympic Games:
2008 August - On the Beijing Beat: China's curtain-raiser in line to break the billion barrier (The Independent)
2004 August - As an Audience Draw, Athens May Outpace Sydney (New York Times)
American Football:
2008 February - Lost in translation (Financial Times)
2007 July - NFL struggles to win on the road (CNN)
Cycling:
2006 July - Tour de France takes a hard spill on TV - Technology (International Herald Tribune)
NASCAR:
2007 February - Montoya: Nascar's most important import (CNN)
Most watched sports events of the year:
2010 February - Elite clubs on Uefa gravy train as Super Bowl knocked off perch (The Independent)
2010 February - Is the Super Bowl the most popular sports event in the world? (The Economist)
2010 February - Champions League final tops Super Bowl for TV market (BBC)
2009 May - 1,000,000,000: Beijing sets world TV record (Sunday Times)
2008 January - TV's great viewing mirage (The Independent)
2007 March - Why Fifa's claim of one billion TV viewers was a quarter right (The Independent)
2006 January - Nothing odd about drop in viewing figures (The Times)
2004 December - Euro final tops TV sports league (The Guardian)