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Previous Futures Sport + Entertainment press commentary.
2010 June - Soccer's influence: Why the world 'turns around a spinning ball' (CNN)
2010 June - Will World Cup 2010 Be Most-Watched TV Event? (ABC News)
2008 June - Soccer's European Tourney Rivals Olympics as TV Audience Grows (Bloomberg)
2007 May - Unlevelling the playing field (The Economist)
2006 July - MARKETING; Old Media, Not New, Is World Cup Winner (New York Times)
2009 March - Formula One Spins Off the Track (BusinessWeek)
2008 September - Singapore Races for a New Image (Wall Street Journal)
2007 October - 'Hamilton effect' drives up cost of F1 sponsorship (Guardian)
2007 March - A Day at the Races (Time)
2006 November - Formula One Racing Severs Many Tobacco Ties (New York Times)
2008 August - On the Beijing Beat: China's curtain-raiser in line to break the billion barrier (The Independent)
2004 August - As an Audience Draw, Athens May Outpace Sydney (New York Times)
Most watched sports events of the year:
2010 February - Elite clubs on Uefa gravy train as Super Bowl knocked off perch (The Independent)
2010 February - Is the Super Bowl the most popular sports event in the world? (The Economist)
2010 February - Champions League final tops Super Bowl for TV market (BBC)
2009 May - 1,000,000,000: Beijing sets world TV record (Sunday Times)
2008 January - TV's great viewing mirage (The Independent)
2007 March - Why Fifa's claim of one billion TV viewers was a quarter right (The Independent)
2006 January - Nothing odd about drop in viewing figures (The Times)
2004 December - Euro final tops TV sports league (The Guardian)