Futures Sport + Entertainment publishes regular reports, articles and thinkpieces on the developing world of sport business.
In addition, our extensive range of tools and data enable us to conduct bespoke research. If there is a particular subject in which you are interested in writing an article and would like to know our informed opinion, please let us know and we’ll do our best to assist you.
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January 2014 – NRMA Insurance Broncos partner with Mediabrands Futures Sport and Entertainment
September 2013 – Queensland Rugby begins Futures Sport and Entertainment partnership
November 2012 - New Initiative Futures partnership
Previous Futures Sport + Entertainment press commentary.
2013 February - Wrestling and the Olympics: What next, get rid of the discus? (The Economist)
2012 August - London Olympics: Did a billion people watch the opening ceremony? (Los Angeles Times)
Most watched events:
2014 January - Why everybody in the US and nobody outside it watches the Super Bowl (Quartz)
2011 April - Sincere good wishes to Wills and Kate, but a 2bn TV audience? Garbage. Only the Olympics and the World Cup are truly global events, and half as big as that at best (Sporting Intelligence)