Futures Sport + Entertainment publishes regular reports, articles and thinkpieces on the developing world of sport business.

In addition, our extensive range of tools and data enable us to conduct bespoke research. If there is a particular subject in which you are interested in writing an article and would like to know our informed opinion, please let us know and we’ll do our best to assist you.

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Client appointments

April 2014 – Futures Sport and Entertainment appointed as agency of North Queensland Cowboys

March 2014 – Futures Sport and Entertainment appointed Sydney Roosters’ new research agency

January 2014 – NRMA Insurance Broncos partner with Mediabrands Futures Sport and Entertainment

September 2013 – Queensland Rugby begins Futures Sport and Entertainment partnership

November 2012 - New Initiative Futures partnership


December 2013 – The Value of Sports Fans (Sport Business in Numbers Volume 7)

Press interviews

Previous Futures Sport + Entertainment press commentary.

Formula 1:
2014 March - How many people in the world watch the Australian Formula One Grand Prix? (ABC News)

2013 October - Ecclestone Says Vettel’s F-1 Dominance Isn’t Hurting TV Ratings (Bloomberg)

2013 February - Real Madrid v Manchester United: Champions League showdown expected to attract record 200m TV viewers (The Telegraph)

2014 October - 2014 FIFA World Cup viewing outscores South Africa (Inside World Football)

2012 August - How do you say Howzat! in American? (Smart Company)

2011 February - The game's biggest year ever (Business Today)

Olympic Games:

2013 February - Wrestling and the Olympics: What next, get rid of the discus? (The Economist)

2012 August - London Olympics: Did a billion people watch the opening ceremony? (Los Angeles Times)

Most watched events:

2014 January - Why everybody in the US and nobody outside it watches the Super Bowl (Quartz)

2011 April - Sincere good wishes to Wills and Kate, but a 2bn TV audience? Garbage. Only the Olympics and the World Cup are truly global events, and half as big as that at best (Sporting Intelligence)

Press archive

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