ExposureTrack – digital multimedia sponsorship exposure measurement and valuation
futures sport + entertainment has developed exposure monitoring technology to give unique solutions in accurately monitoring sponsor brand exposure.
ExposureTrack measures all forms of sponsor exposure digitally:
- Audio
- Visual
- Multimedia
Audio – the software contains a "digital ear". ExposureTrack converts what a presenter says into text, which is then digitally analysed to answer clients' questions such as:
- How many verbal references are there to my brand during the sports event?
- Do I get the accreditation to which I am entitled?
- Which commentators most frequently mention my brand?
- Do they say positive or negative things about the brand?
We are the only agency to monitor audio exposure digitally. With the cost of title sponsorship increasing, it becomes ever more important to measure them precisely.
Visual – the software contains a "digital eye". ExposureTrack analyses TV footage on a frame-by-frame basis, which are then digitally analysed to answer clients' questions such as:
- For how long is my brand on screen during a sporting event?
- Which touchpoints are responsible for generating the most exposure?
- Do I get the accreditation to which I am entitled?
We never measure any visual exposure manually. There are no stopwatches, no bored students, housewives or grandmothers used to conduct the measurement. This means greater accuracy and better economies of scale.
Multimedia – sport is followed on a multimedia basis, so it is essential to measure it in this way, too.
We track audio and visual exposure digitally across all media. From the Web, radio, mobile, newspapers and magazines, as well as TV. We do not use press clippings services instead we analyse electronic versions of newspapers and magazines which allows us to monitor brand exposure from all corners of the globe.
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