Our measurement tools

futures sport + entertainment uses the latest technology to develop both the media and consumer research tools. All of these are unique to us. They are available on a global basis and are applicable to all sports.

We complement these tools with use of industry and publicly-available data sources, where appropriate. In particular, we provide detailed insight on the global sports media landscape, through our relationships with sister media agencies, Initiative and Universal McCann.

Please click on the links below to read further on each of our key research tools.

Media research tools

ExposureTrack - digital multimedia sponsorship exposure measurement and                            valuation

ViewerTrack - global TV coverage and audience tracking

PiracyTrack - monitoring of the entire Web for all forms of piracy

Consumer research tools

PropheSEE - Web research to monitor what people are writing online about                      sports, teams, federations and sponsors

Panels – Online panels to provide single-source data informing on the role               of sport and sponsorship on purchase behaviour, media habits,                brand preference, attitudes and lifestyle

We also offer "classical" qualitative and quantitative research. Our researchers are fully-qualified to conduct all forms of interviews, including focus groups and all forms of questionnaires, including by telephone, online and face-to-face. Qualitative and quantitative consumer research is conducted by native researchers, based in the offices of our sister media agencies, and centrally handled by futures sport + entertainment team in London.


Please contact us for a demonstration of our tools working in practice.


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