NFL celebrates continued UK growth

The National Football League recently announced that the UK will host a fourth annual regular season game for the first time in 2017, building on the success of the three London games a year since 2014. Now in our third year of partnership with the NFL, Futures Sport + Entertainment is proud to be working alongside the organisation, using Futures’ proprietary in-house software and analytical techniques to provide the League with insights across international markets.

This season, the NFL is on course to reach more UK viewers than ever before, reinforcing the League’s growing popularity in the region. For Futures, this is an exciting time to be working with the NFL both internationally and in the UK, and we’re privileged to have the opportunity to help the League continue its international growth by understanding how fans are consuming the NFL.

If you’d like to hear more about how Futures helps sporting organisations better understand how fans consume content, get in touch with Steven Adamson, Vice President, Head of UK at Futures Sport + Entertainment, at

You can read more about the NFL’s announcement on the 2017 London Games via an NFL press release here.