About Us

Our Mission

Founded in 2002, the company was created with the goal of bringing accurate data and unique insights to the world of sport, helping organisations make better business decisions. That mission still stands today. We’re at the forefront of the sports industry, embracing new technologies and forms of media.

An Omnicom Agency

We’re part of Omnicom, the world’s largest global marketing and communications network. Being part of this ecosystem provides access to a wide range of strategic, creative and media expertise while maintaining a specialist focus on sports analytics and consulting.

Data Consultants

Futures is proud to have built a team of passionate, committed and technical consultants. We go beyond raw numbers, interpreting and contextualising data to provide clear, actionable guidance that drives smarter decisions and real improvements.

Accurate and Fast

Getting the data right is at the heart of everything we do. We provide clients with the most granular data in the industry to help them make the most informed decisions. No one beats us in terms of speed of reporting, either.

Critical Thinking

We don’t just report the ‘what’ - we explore the ‘why’. We help clients celebrate successes while identifying opportunities for further growth. We challenge ourselves and our clients to think critically, rationally, and with an open mind, turning insight into action.

Client and Industry Focus

We live and breathe sport. Our passion, combined with our expertise in sport and media, allows us to deliver advice and insights perfectly aligned with our clients’ goals. Account teams are staffed by analysts who are experts in your sport.