Strategy Consulting
Strategy Consulting
Futures is the longest-tenured sports analytics agency in the world, and we are proud to have played an instrumental role in the development of both our clients and the wider sports industry over the last twenty-four years.
We serve as trusted advisors to C-suite executives at Tier 1 rights holders globally, providing strategic counsel on the most critical challenges they face. Over time, we have consistently demonstrated our ability to adapt and deliver results by evolving our methods and insights in line with changes in technology, media distribution, and sports consumption.
Beyond our core research services, we also support clients with media rights strategy, sponsorship packaging, brand development, and a range of other strategic initiatives.
Our range of services
Rights Valuation
Our experience working with both brands and rightsholders means that Futures have access to the actual fees paid for a range of rights (from social media posts to stadium naming rights) and can assess whether they are fair market rates based on known media values. We use our own IP valuation methodology to ensure the valuations are reflective of the rightsholder's fan base and the relevant geographies.
Go-to-Market Strategy
Futures works alongside our sister agency Octagon to assist teams and rightsholders with their commercial strategy, including optimising markets, assets and brand acquisition strategy to provide clear direction for potential commercial returns.
Brand Research
Futures has delivered numerous bespoke research projects to understand the key characteristics and attributes both fans and non-fans associate with teams.
Brand-Side Insights
Access to senior stakeholders within sister agency Octagon allows us to gather insights into what brands are looking for in their partnerships.
Brand Positioning
Futures also work closely with sister agency FutureBrand on brand positioning projects. As experts in this field, Futures are on hand to conduct research and provide data insights that help justify brand strategy and creative.
Key questions our clients ask us
It’s important to recognise that your sports team or organisation means something to people. Once you know what that is, you can work out which characteristics you want to double down on and which ones you might need to work to disassociate yourselves with.
What are the differences between local and global fans of a sport? How do they consume the sport? Why do they pick their favourite teams?
To become a global brand, you must recognise that the traits that make you popular in your home market might not resonate with an international audience. You need to understand what a global fan is looking for and build a brand that is capable of resonating with both a local and global audience.
Once you have understood your brand, you need to work out how you can use it to drive commercial success. Whether that’s using the brand to grow your fanbase or to attract sponsors that want to align themselves with your brand.