Fans
Fans
Futures leverages a wide range of data sources to build a comprehensive understanding of sports fans worldwide. By combining demographic audience data with primary research, we quantify fan base size and develop detailed profiles of fan segments. These insights are used to inform fan growth strategies and commercial category development.
In addition to delivering bespoke research projects, Futures surveys more than 60,000 sports fans annually to stay ahead of key industry trends - spanning media consumption, sports interest, and beyond. Drawing on years of accumulated research, we track longitudinal trends in sports engagement and benchmark insights across the world’s leading sports markets.
Our range of services
Fan Sizing
Futures runs primary research to quantify how many fans a client and its competitors have. We account for cultural differences in how fans complete surveys around the world to ensure that data are truly comparable country-by-country.
Fan Panels
Futures works with in-house CRM platforms to deliver fan research to help clients understand their fans’ habits and opinions, either utilising in-house or external survey tooling
Fan Profiling
Futures has a strong history of conducting segmentation analysis on primary research data to identify core fan groups. We combine research data with other data sources to build exhaustive fan profiles.
Key questions our clients ask us
How old are they? What are their other interests? How do they consume sport? What things do they buy?
It is important to know who your fans are so that you can identify opportunities to grow the fanbase, deliver comms & marketing that is relevant to your fans and pursue partners that want to target them.
What do fans love about our team? What are international fans looking for in a team to follow?
Understanding why your current fans follow you and why non-fans don’t follow you can help you understand how you can appeal to more people. Understanding fans of the sport in general can identify the easiest or biggest opportunities for growth.