Audiences
Audiences
Described by the Financial Times as “the best source of audience data in the world”, Futures has analysed millions of sports broadcasts since 2002. Audited ratings are supplemented by modelled data for unaudited channels using a variety of sports, media and socioeconomic variables to ensure robust and comprehensive global audience measurement.
Futures delivers accurate, timely and trusted global audience intelligence, spanning all viewing platforms. This is achieved through leveraging Omnicom’s global network of media agencies, which gives us access to granular data, cross-sport benchmarking and in-depth demographic analyses, enabling clients to identify, track and monetise high-value fan segments.
Our range of services
Global Audiences
Futures has unrivalled access to global audience data. We’ve a strong history of using proprietary research to model audiences in unaudited markets to provide a comprehensive global picture.
Audience Forecasting
Our experience in tracking global audiences over the last twenty-four years means we have an unrivalled understanding of the past to help inform on how sport’s audiences will evolve over the coming years.
Audience Benchmarking
Futures contextualises our clients' audience data by providing benchmarks for comparable properties in relevant key markets.
Key questions our clients ask us
The more people who watch, the more leverage you have in broadcast rights negotiations. The more people who watch, the more value delivered to partners. The more people who watch, the better the future in prospect for your sport.
We know that viewers are not necessarily fans. Understanding viewers, though, can help build your fan base. But viewers don’t have to be fans to be valuable.
Similarly, not every fan is a viewer. We combine our audience and fans research to help explain why and what you can do about it.
Through deep data analysis, combined with our understanding of your sport, its properties, and how they are distributed, we advise our clients on strategies and tactics to grow their audience, be that through product development, marketing or distribution strategies.